What Is Motion Graphics?

Motion Graphics

Motion graphics is a video or animation that have been edited with text, audio and photography. They are used everywhere from TV adverts to high budget Hollywood movies.  Motion graphics can be used in a multiple of ways, an easy way it is used is when watching the news and they have the persons name at the bottom, these are simple motion graphics feeding you information.

A more complicated way is in film title sequences, in these they give you information such as who is in it who directed it and what company produced it. Sometimes they also show you what is going to happen in the film , like in the title sequences of “Se7en”

 

Motion graphics can include graphics, photograph’s , music and CGI. These together make a motion graphic. They are used really well in music videos because it gives a visual element to go with the music.

They are also used in commercials and branding.

A good way people are using motion graphics are in videos where they are just relaying information to you. This is good because it gives a visual stimulus to what normally would be boring but now is more interesting.

Motion graphics can be created by using software’s, such as Adobe After Effects. This allows you to created frames, add effects and have layers. According the website alboardman “Motion graphics is a digital technique that combines pictures, words, sound and video. Examples of motion graphics abound online and in real life, from the credits in Hollywood motion pictures to keynote addresses.” They also said “Motion graphics combine the languages of film, animation and graphic design. Combining different creative elements like typography, illustration, logos, shapes and video. They are then animated or moved in a way that tells a story.”

london_animated600.gif( http://www.alboardman.com/what-is-motion-graphics/ )

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